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Marketing was once conducted one-to-one and face-to-face. Now, technology enables mass distribution of messages and marketing has become a one-to-many medium, with advertising, sponsorship and blast messages taking the place of more personal forms of communication.
With the Internet and Web 2.0 technologies, conversations and dialogues can be much more personalized once again. What does all this mean for your business?
You will learn:
- How to use tools like RSS feeds, blogs, Podcasts and social media sites to build the relationships that your customers expect.
- How to measure your results in a world where marketing messages are disaggregated.
- How Web 2.0 technologies can help your company increase demand for your products and services, shorten sales cycles, and strengthen customer relationships.
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