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Date: April 25 , 2007
Topic: Capturing Real-Time Customer Insight Through Cell Phones
Guests: Wally Balden, Director of Internet Research for Maritz Research

What if…

  • You could understand what your customers are thinking while they are at your location?
  • You could connect with them and learn what influences their buying decisions?
  • You could ask them about their experience? Or if they plan to return?

And what if you had the power to act immediately on this information?

Join Wally Balden, Director of Internet Research for Maritz Research, as he introduces you to an innovative new research methodology aimed at getting you insight at the "point of experience" – while customers are still at your location. He’ll explain how use of this cell phone technology can enhance your current research efforts by providing better information, faster feedback and reduced costs.

     

     

    Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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