Account-based Marketing, Stakeholder-specific Comm - American Marketing Association

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Date: May 2, 2007

Topic: Account-based Marketing, Stakeholder-specific Communications

Guests: Jim Burns, CEO of Avitage

Narrow-cast your messages for optimal relevance, personalization and timing

Companies large and small have adopted targeted account selling strategies. This session will discuss services marketing can provide to, and on behalf of, sales, to help them optimize the results of this strategy.

Why are stakeholder-specific communications necessary? What positive impact could they have for the business, and what impact might this have on the marketing organization? What processes and best practices make this communication practice practical?

Join us with Jim Burns, CEO of Avitage, a sales enablement and communications company. This session will get you thinking about moving your broadcast messages and marketing programs to narrowcast approaches.

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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