Home | Listen Live | Meet the Hosts | Upcoming Shows | Archived Shows | Blog

How many customer and employee insights are being lost because organizations do not have the tools to effectively analyze, mine, and connect rich textual data sources?

Text analysis capabilities can change this. 

Please join Cindy Mobley, Product Development Manager for Maritz Research, as she introduces an innovative way to listen and learn from customers and employees.  Most organizations today have reams of textual customer and employee feedback in the form of survey data, customer support calls, comment cards and many other sources.  Unfortunately, many don’t have the tools and resources to leverage this information.  Listen and learn how text analysis capabilities applied to marketing research can help organizations tap into and unlock these insights from unstructured customer and employee comments.